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EVENT MARKETING IN RUSSIA AND THE UNITED STATESThe article is about event marketing. At the very beginning, the name of the concept is given
EVENT MARKETING AS A WAY TO INCREASE LOYALTYThe article discusses the stages of event marketing, the problems of event marketing development
Совершенствование маркетинговой деятельности компании на рынке event-индустрииЦелью работы является совершенствование механизма управления event-компанией, обоснование концепции
THE INFLUENCE OF EVENTS IN THE FORMATION OF PUBLIC OPINION IN SOCIAL NETWORKSToday the event went beyond the borders of the offline and is carried out online in social networks
ГИБРИДНЫЕ МЕРОПРИЯТИЯ: НОВАЯ РЕАЛЬНОСТЬ СОБЫТИЙНОГО МАРКЕТИНГАWith the onset of the pandemic, changes have occurred in many areas of business, event marketing
Evaluation of Event Marketing in IT Companies© Springer Nature Switzerland AG 2020. The study considers evaluation of event marketing
Integrated marketing communications: methods and toolsThe article considers the concept of integrated marketing communications as a strategic approach
Event-маркетинг как способ повышения лояльностиThe article discusses the stages of event marketing, the problems of event marketing development
THE PERFORMANCE IS OVER: WHAT CHANGES DID THE EVENT INDUSTRY UNDERGO AFTER THE CORONAVIRUS PANDEMIC AND WHAT AWAITS THE INDUSTRY IN THE POST-COVID WORLDThe author explores various scenarios of the future development of the event industry. Most
Event-маркетинг как инструмент формирования лояльности потребителей helps bring brands and consumers together like a face-to-face meeting. And Event marketing provides
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