Modern media influence: mass culture – mass consciousness – mass communication and
mass communication. The realization of media influence on the recipient is investigated due to a
SOCIAL MEDIA IN THE DEVELOPMENT OF MASS COMMUNICATIONThe article highlights the process of social media development in
mass communication. This study
Media Construction of Social Reality and Communication Impact on an Individual of professional
communicators in creating artificial, simulative images of the world, perceived as real
СOMMUNICATIVE-PRAGMATIC POTENTIAL OF PR OF ILON MUCK'S CORPORATIONSThe article provides an overview of the types of
mass-communicative influence. Considered different
PREREQUISITES FOR THE TOXICITY OF MASS COMMUNICATION IN SOCIAL NETWORKSThis article examines the problem of cyberaggression and toxicity of
mass communication. A detailed
Polycode hypertext in polylingual discourse of intercultural communications investigating its potential in changing the value orientation of a
mass recipient. Hypertext is regarded as a
Phenomenon of mass culture: Problems and controversies’ subject of investigation is
mass culture as a phenomenon. Material achievement is one of the reasons