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THE PECULARITIES OF TRANSLATIONAL TRANSFORMATIONS. BASED ON COMMERCIAL SLOGANSThis article represents a range of varieties that are used in adaptation of commercial slogans
PRAGMATIC ANALYSIS OF CHINESE AND ENGLISH ADVERTISING SLOGANSThe objective is to identify the cultural pecularities between Chinese and English slogans
Жанрово-стилистический портрет современного политического лозунгаThe impact of the slogan on the recipients is considered. This topic remains relevant
REALIZATION OF THE PRAGMATIC FUNCTION OF LANGUAGE WHEN TRANSLATING MOBILE PHONES ADVERTISING SLOGANS FROM ENGLISH TO RUSSIAN by marketers to get their message across to their target audience. An advertising slogan is an important part
Linguistic Means of Expressiveness in Advertising Slogans (on the Basis of English and Belarusian)The object of the research is the advertising slogan. The subject of the research are linguistic
COMPARATIVE ANALYSIS OF FRENCH AND RUSSIAN ADVERTISING SLOGANS AT THE PRESENT STAGEThis article is aimed at identifying comparative linguistic characteristics of advertising slogans
ФРазеологизмы В СЛОГАНАХ автомобильных реклам в китаеThis article is devoted to the analysis of phrasemes of car advertising slogans in China. Slogan
Еnglish advertising slogans as authentic texts in teaching foreign languagesThe article deals with advertising slogans as authentic texts in teaching a foreign language
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