Изучена специфика применения SMM на рынке для продвижения продукта, проанализированы средства и методы маркетинга в социальных сетях, разработаны рекомендации внедрения SMM через различные социальные платформы. In the course of the study, the specifics of using SMM in the market to promote a product were studied, tools and methods were analyzed, and recommendations were developed for introducing SMM into marketing activities.