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SYNTACTIC ASPECT IN THE EXPRESSIVE POTENTIAL OF ADVERTISING TEXTS IN GERMAN MAGAZINESThe article is devoted to the characteristic features of syntactic means in German advertising
Hotel business advertising specificity and its psychological examination procedure psychological examination of advertising. An overview and analysis of contemporary conceptual lines of the hotel
Improving of using of advertising technology in tourism© Medwell Journals, 2016.This study addresses topical issues in the use of advertising
ФРАЗЕОЛОГИЗМ КАК СРЕДСТВО СОЗДАНИЯ РЕКЛАМНОГО ОБРАЗА В МАРКЕТИНГОВЫХ КОММУНИКАЦИЯХ advertising texts in local print media and examines the role of idioms in creating the image of the goods
Persuasion strategy in online social advertising to create the most persuasive advertising text. The present article focuses on the linguistic strategies
Development of gender advertising text, as a tool of formation of the advertising image. Verbal and visual analysis of advertising
THE MECHANISM OF METAPHOR IN MODERN ADVERTISING TEXTS of obtaining information for people in modern life. The advertising text is more attractive and persuasive
Advertising war: the specifics of discourse a definition of an advertising war, specifics of the advertising text. Due attention is paid
КОМПАРАТИВНЫЕ КОНСТРУКЦИИ В ЯЗЫКЕ РЕКЛАМЫ of advertising, comparison options in
the advertising text and their impact on the cultural and linguistic
Ambient Media Advertising Texts: Peculiarities of CompositionThe subject of this article is the issue of creation the texts for Ambient media, their differences
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