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CURRENT MARKETING STRATEGIES FOR RUSSIAN COMPANIES ENTERING THE CHINESE MARKETThis article discusses the current marketing strategies for Russian companies entering the Chinese
MARKETING MIX OR 4PS STRATEGY AS THE MAIN COMPONENT OF PROCTERAND GAMBLE SUCCESSThe aim of this article is to discover what marketing tools Procter & Gamble applied according
IMPLEMENTATION OF THE MARKETING STRATEGIES IN THE CONSTRUCTION BUSINESS on the need to implement marketing strategies in the construction business. The key aspects of marketing
GLOCALIZATION STRATEGY OF THE INTERNATIONAL COMPANIES IN THE RUSSIAN FMCG MARKET UNDER THE IMPORT SUBSTITUTION POLICYThe purpose of this study is to determine the most effective marketing strategies that would
The Role of Marketing Strategy in Entering the International Market interaction, successfully solve management problems and qualitatively develop an effective marketing strategy
MARKETING CHALLENGES OF THE LEGAL AND CULTURAL ENVIRONMENT OF THE CANADIAN CANNABIS INDUSTRY. It provides insights into the challenges faced by cannabis companies in this market, as well as the strategies
Corporate marketing strategy – medical device directionThis thesis focuses on the marketing strategy of medical device enterprises, in-depth analysis
Reflections on marketing strategy and digital marketing infrastructure along the belt and road project management. Using the concept of marketing channels flows, global value chains, and push/pull strategies
INTERNATIONAL MARKETING STRATEGIES AND CULTURAL CONSIDERATION their businesses beyond their domestic borders. However, international marketing strategies must be carefully
PROCTER & GAMBLE UNSUCCESSFUL PR-CAMPAIGNS ACCORDINGTO THE MARKETING-MIX CONCEPTION according to 4P strategy in order to define mistakes the company made while choosing marketing tools
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