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Internal canibalization of university brands in the process of enlargement and mergerThis article deals with the phenomenon of cannibalization in marketing as a negative impact of one

Influence of the merger of universities to the brand. The brand cannibalization is discussed in the context of internal competition between subdivisions

Internal canibalization of university brands in the process of enlargement and mergerThis article deals with the phenomenon of cannibalization in marketing as a negative impact of one

Influence of the merger of universities to the brand. The brand cannibalization is discussed in the context of internal competition between subdivisions

Каннибализм брендовThe article examines the problem of brand cannibalization, identifies the causes and consequences

Каннибализм в брендахThe problem of brand cannibalization is not new in the market. On the one hand, this phenomenon can

BRANDING APPROACHESBRANDING APPROACHES

AVIASALES - THE FLIGHT TO THE BRAND AWARENESSThe article is devoted to the brand marketing strategies analysis of the travel metasearch platform

"ЛИЧНЫЙ (ПЕРСОНАЛЬНЫЙ) БРЕНД" И ЕГО ЭЛЕМЕНТЫ. К ВОПРОСУ О ВЫРАБОТКЕ НАУЧНОГО ОПРЕДЕЛЕНИЯ Branding", "People-Brands" "Personal Brand Promotion Strategy".

Brand marketing strategy (taking Xiaomi as an example)This article mainly talks about Xiaomi's marketing strategy, including products, promotions

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