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Factors of developing international retail chain brands in the regions of the Russian FederationThe development of international and local (federal) retail chains is significant
FOREIGN COMPANIES ENTERING RUSSIAN RETAIL MARKET: to trace distinctive features of regional expansion of foreign chains into Russian retail market
ПРОДУКТОВЫЙ РИТЕЙЛ В РОССИИ: ОПРЕДЕЛЕНИЕ ОСНОВНЫХ ТРЕНДОВThe paper analyzes the situation on the food retail market in Russia. The main trends that can
Brand development of international retail chains in the regions of the Russian FederationThe purpose of this article was to study the development of brands of international retail chains
The Analysis of Trends in the Development of Retailers’ Brands in the System of Interaction in the Distribution ChannelThe role of retailers’ brands is changing in the market. This leads, on the one hand
Analysis of Russian retailers’ communication strategies in terms of external constraintsThe research subject includes Russian retailers working under current crisis conditions
Influence of regional factors on expansion of retail chains in the Russian FederationInfluence of regional factors on expansion of retail chains in the Russian Federation
Marketing management in retail chains financial activities. In the modern market, retail chain strengthen their positions, few skeptics
Инструменты для эффективного взаимодействия поставщиков и сетевого ритейлаThe article discusses the main difficulties that suppliers encounter when working with retail
ОСНОВНЫЕ СТРАТЕГИИ И ПРОБЛЕМЫ ВНЕДРЕНИЯ ЧАСТНЫХ ТОРГОВЫХ МАРОК В ВЕДУЩИХ РОССИЙСКИХ РИТЕЙЛАХThe article analyzes the main strategies for the introduction of private labels in the retail
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