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Peculiarities of consumer innovations and the necessity of formation of management tools, oriented for the future consumerThis paper presents the interpretation of consumer innovations as a management object in order
CONSUMER INFRASTRUCTUREThe article considers the problem of dishonesty of consumers. The signs of revealing dishonest
Experientia est optima magistra. С. 99-103. Different factors influencing the consumer behaviorExperientia est optima magistra. С. 99-103. Different factors influencing the consumer behavior
Анализ мотивационных аспектов поведения потребителяThe article considers the motivational analysis of the consumer as an effective tool of marketing
Analysis of consumer behaviour in a retail drugstore chain in Russia based on the type of consumer loyaltyPurpose: To identify the consumer loyalty types in a retail segment of the Russian pharmaceutical
Consumer Involvement in the Globalisation of Trade: Case of the European Union; [Глобализация потребления: пример Европейского союза]Consumer globalisation is a fundamentally new stage in modern economic development. The Internet
Transformations of functions of consumer demand in postindustrial economyThe authors of the paper analyze nonprice determinants of consumer demand in the conditions
FEATURES OF INTERACTION BETWEEN BRANDS AND CONSUMERS DURING THE PANDEMICThe article is devoted to the features of building communications with consumers during
Consumer loan demand modeling of households in Russia under sanctionsConsumer loan demand modeling of households in Russia under sanctions
IMPACT OF THE PANDEMIC ON THE SUSTAINABLE DEVELOPMENT GOALS OF INTERNATIONAL COMPANIES on the SDGs in terms of both companies and consumer behavior. The author came to the conclusion that, despite
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