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MODERN TOOLS TO FACE BLACK PR IN RUNET of this problem. The most common black PR tools, such as negative reviews and custom articles, require a brand
ПРАКТИКА PR-ПРОДВИЖЕНИЯ В МУЗЫКАЛЬНОЙ ИНДУСТРИИ and the examples of which methods are mostly common nowadays showed us the dinamics in which this type of PR
INNOVATION IN PR: TINKOFF'S SUCCESSFUL STRATEGIES IN THE DIGITAL AGE explores how Tinkov's personal brand and active involvement in PR campaigns serve as potent tools
PINK IS THE NEW BLACK: THE “BARBIE” MOVIE PR CAMPAIGNThis article discusses the most effective tools of the Barbie film's PR strategy that ensured its
Современные PR-технологии продвижения компанииRecently, there has been an increased interest to modern PR promotion technologies. Not only large
Мультимодальный контент: вызовы PR-образованию мультимодальной коммуникации на PR-контент, и ключевые вызовы, стоящие перед системой PR-образования, а также
DOLCE & GABBANA UNSUCCESSFUL PR-CAMPAIGNS ACCORDING TO THE MARKETING-MIX CONCEPTION enlightens unsuccessful PR campaigns of Dolce & Gabbana company according to the 4Ps. The aim
PROCTER & GAMBLE UNSUCCESSFUL PR-CAMPAIGNS ACCORDINGTO THE MARKETING-MIX CONCEPTIONThe aim of this article is to discover unsuccessful PR-campaigns of Procter & Gamble company
Скандальное PR-событие как эффективный инструмент маркетингаIn this article, the author writes about the use of scandal as a PR tool of the company
The comparison of Pr3+:LaF3 and Pr3+:LiYF4 luminescent nano- and microthermometer performances© 2019, Springer Nature B.V. In the present work, we make a comparison of Pr3+:LaF3 and Pr3+:LiYF4
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