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Decoding of metaphoric form of homonymous scientific term by a linguist and an expert, and an attempt to model the process of decoding (understanding) metaphorical homonymous scientific terms is made
The use of stable expressions in modern economic discourse as an emotional increase in the potential impact on purchasing power. Significant attention is paid to metaphor creative potential in the field of terms formation as well
Когнитивная метафора в притчах Иисуса Христа (на материале притч Нового Завета) by the semantics of salvation, in terms of the cognitive approach aimed at the explicit representation of implicit
Характеристики и перевод метафорического языка в текстах традиционной китайской медициныThis article is devoted to the study of the characteristics of metaphorical language and its
Features of Functioning Economic Metaphorical Terminology in Modern Advertising Discourse, as civilization develops in a digital format. Object of research: terms-metaphors in the language of Economics
ЦВЕТОВАЯ МЕТАФОРА В РУССКОЙ ПОЛИТИЧЕСКОЙ ТЕРМИНОЛОГИИ С ПОЗИЦИИ КИТАЙСКОЙ ЛИНГВОКУЛЬТУРЫ metaphor in the political sphere of Russia and China, which is a subsystem of political term formation
Sociomorphic metaphor as a source of manipulation in Election Campaign DiscourseThis article describes the functioning of sociomorphic metaphor within the texts produced
Concept "Love" In American and Tatar female poetryIn this paper we analyze conceptual metaphors about love used in poetic texts, which are texts
ОСОБЕННОСТИ ФУНКЦИОНИРОВАНИЯ ТЕРМИНОВ В РЕПОРТАЖАХ ПО ФИГУРНОМУ КАТАНИЮThe article deals with the peculiarities of terms in sports reports on figure skating in English
The Linguistic Nature of MetaphorThe Linguistic Nature of Metaphor
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