LANGUAGE GAME IN MODERN RUSSIAN TELEVISION MEDIA TEXTS: TYPOLOGY AND IMPLEMENTATION analysis of the given examples the article reveals that contemporary
TV journalistic
discourse influences
ОБРАЗ СОВРЕМЕННОЙ ЖЕНЩИНЫ В РЕКЛАМЕ: ОТ СТЕРЕОТИПИЗАЦИИ ДО ФЕМВЕРТАЙЗИНГА nationally-oriented advertising of Russia. A multimodal
discourse analysis of modern video verbal advertising
Реализация стратегии убеждения в русскоязычной рекламеThe article considers advertising as a certain type of
discourse. The key role of persuasive