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THE USE OF LANGUAGE AS A MEANS OF RHETORICAL ARGUMENTATION IN POLITICAL SPEECHES itself and beyond. For every politician, it is essential to use properly various means of persuasion
The persuasive nudge: advertising’s role in shaping purchase decisionsThe persuasive nudge: advertising’s role in shaping purchase decisions
Strategy of persuasion in social advertisingThe article deals with the strategy of persuasion which is used as means of linguistic persuasion
СТРАТЕГИЯ ПРИВЛЕЧЕНИЯ ВНИМАНИЯ В РЕПЛИКАХ ТЕЛЕВЕДУЩИХ КИТАЙСКИХ ТОК-ШОУ nature. It could also become a starting point for a larger study of persuasive communication
THE EFFECT OF THE TECH PRODUCTS ADVERTISING VOCABULARY ON CONSUMER PERSUASION devices are the main tools that are used for the persuasion of people. This fact has been researched
Mental substrate of lingual units in the English-speaking limericks of the author’s joke. Nevertheless, the problem of their lingvocreative nature of forming and functioning should
Linguolegal Expertise of Advertising and Media Criticism as a Means of Manipulation Countermeasure in the Media Space (in the Light of Laws "On Advertising" and "On Protection of Consumer Rights"), its difference from honest persuasion. Manipulation is considered to be a sharply negative phenomenon
Обучение студентов-юристов тактикам английской персуазивной речи persuasive speech to law students. This goal is reached through the tasks of identifying the theoretical
Лингвистические стратегии в убеждающей коммуникации: анализ приемов продажи рекламных текстовThe article explores the problem of effective persuasive communication in the advertising field
Репертуар персуазивных речевых тактик для осуществления избранной политической стратегии of expression of the category of persuasiveness in political discourse. The scope of the research includes
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