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Improvement of the architecture of territorial brands in current conditions© Medwell Journals, 2018. This study describes the creation and promotion of territorial brands
Territorial branding as a mechanism of Russia’s brand formationThe article «Territorial branding as a mechanism of Russia’s brand formation» is devoted
AVIASALES - THE FLIGHT TO THE BRAND AWARENESSThe article is devoted to the brand marketing strategies analysis of the travel metasearch platform
The appliance of place marketing instruments for the purpose of promotion of tourist and recreational potential of the region© Medwell Journals, 2016.In the study, the problems of formation of territorial brands
MODERN TOOLS OF HR-BRANDING this activity is. The article is devoted to the formation of an attractive employer brand. The tools for forming
S7 AIRLINES: HOW TO INCREASE BRAND AWARENESS AS THE LARGEST AIRLINE IN RUSSIA to the growth of brand recognition on the example of S7 Airlines. S7 Airlines succeeded in building a positive
Ways of formation of regional brands in modern conditionsThis article shows the features of a territorial brand in the Russian Federation in the
case
BRANDINGBRANDING
The appliance of place marketing instruments for the purpose of promotion of tourist and recreational potential of the region© Medwell Journals, 2016.In the study, the problems of formation of territorial brands
International practice of the use of websites in the promotion of brands OF territories. The brand territory gives countries the opportunity to distinguish itself from many others. One
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