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ПРАКТИКА PR-ПРОДВИЖЕНИЯ В МУЗЫКАЛЬНОЙ ИНДУСТРИИThis article deals with the practice of PR-promotion in musical idustry. The comparison

POSITIVE AND NEGATIVE EXAMPLES OF PR-CAMPAIGNS ON THE EXAMPLE OF NESQUIK COMPANYThe purpose of this article is to identify unsuccessful and successful PR campaigns of Nesquik

PR-PROMOTION PRACTICE OF ECOBRANDS as analyses the communication tools that are used by these brands for their promotion. Effective methods

PECULIARITIES OF THE PUBLIC RELATIONS CAMPAIGN ON THE EXAMPLE OF THE BRAND ”SBERBANK”. The company uses several PR-technologies to maintain its image and reputation, promote offline and online

PINK IS THE NEW BLACK: THE “BARBIE” MOVIE PR CAMPAIGNThis article discusses the most effective tools of the Barbie film's PR strategy that ensured its

DOLCE & GABBANA UNSUCCESSFUL PR-CAMPAIGNS ACCORDING TO THE MARKETING-MIX CONCEPTION enlightens unsuccessful PR campaigns of Dolce & Gabbana company according to the 4Ps. The aim

PROCTER & GAMBLE UNSUCCESSFUL PR-CAMPAIGNS ACCORDINGTO THE MARKETING-MIX CONCEPTIONThe aim of this article is to discover unsuccessful PR-campaigns of Procter & Gamble company

A SELF-PROMOTING PR CAMPAIGN BY OZONThe aim of this study is to examine the self-promoting PR campaign conducted by the online retailer

POSITIVE EXAMPLE OF PR-CAMPAIGN FOR NESTLE AND THEIR PRODUCT NESQUIKThe main aim of this article is to determine the role of PR in the creation and maintenance of a

Скандальное PR-событие как эффективный инструмент маркетингаIn this article, the author writes about the use of scandal as a PR tool of the company

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