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КОМПАРАТИВНЫЕ КОНСТРУКЦИИ В ЯЗЫКЕ РЕКЛАМЫThe article is devoted to comparative constructions in the advertising
language, especially
Language specificity in Vietnamese advertising content, but also the national and cultural features of the advertising language in Vietnam, namely the use
Pragmatic aspect of switching of codes in texts of an advertizing discourse of the language units as part of the context in different matrix languages, the selection of the advertising text
LINGUISTIC AND STYLISTIC FEATURES OF ENGLISH-LANGUAGE CONSUMER ADVERTISING TEXTS IN THE CONTEXT OF INTERNATIONAL RELATIONS obtained can be useful in further study of the language specifics of the advertising text.
Pragmatic aspect of switching of codes in texts of an advertizing discourse of the language units as part of the context in different matrix languages, the selection of the advertising text
Linguoculural features of British advertising that distinguish it from other forms of communication. This study delves into the linguistic features specific
PRAGMATIC ASPECT OF LANGUAGE GAME IN ADVERTISING of advertisement. This article contains a theoretical part that examines specific features of English
ADVERTISING IMAGE CREATION IN MARKETING COMMUNICATIONS (ON THE TEXTS OF TEA AND COFFEE ADVERTISEMENTS)The author explores the specific features of tea and coffee advertisements. He investigates
Hotel business advertising specificity and its psychological examination procedure advertising are given in the article. Features of advertising messages are shown on the example of some hotels
Языковые средства создания комического эффекта в американской и российской рекламе advertisement. The typology of linguistic means of expression of comical effect is studied. Basic levels
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