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THE GLOBAL TRENDS OF MEDIA ADVERTISEMENT MARKET: THE RUSSIAN ANGLE of universal indicators such as market volume, per capita advertisement spending etc. are investigated in terms
THE FUTURE OF ADVERTISING MARKET IN RUSSIA IN THE CONTEXT OF GLOBALIZATION of globalization The author applied for the analysis of universal indicators of advertisement activity
PROBLEMS WITH SETTING UP COMPANIES' ADVERTISING ACTIVITIESThis paper studies the core advertising activities of firms, it underscores the main challenges
Uncertainty of the legal regulation of relations in the sphere of comparative advertising: The essence of the problem and possible solutionsThe article analyzes the norms on the prohibition of incorrect comparison in advertising, listed
Improving of using of advertising technology in tourism© Medwell Journals, 2016.This study addresses topical issues in the use of advertising
Advertising Specifi city and its Psychological
Examination ProcedureThe article substantiates the need of the preliminary psychological examination of advertising
Анализ рекламной деятельности московского метрополитенаThe advertising activity of the Moscow metro has been independently implemented without
Improving of using of advertising technology in tourism© Medwell Journals, 2016.This study addresses topical issues in the use of advertising
THE NOTION OF A PUBLIC RELATIONS CAMPAIGN IN RUSSIAN EDUCATIONAL SYSTEM in Russia. In addition, the article indicates the necessity to cooperate advertising and PR activities
Methodological aspects of advertising activity efficiency evaluation of advertising effectiveness. Theoretical and methodological basis of advertising activity evolution is given
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