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MASS MEDIA AS A DIALOG OF ARCHETYPESThe article raises questions of archetypical determination of journalistic work and examines
IMAGE OF POWER IN THE CONTEXT OF ARCHETYPE THEORY that values reflect the archetypes of the collective unconsciousness. In this regard, the study of archetypes
The modern media image as an archetype on archetypical values of information activity subject and information consumer. In the center of this process
INTEGRATING ARCHETYPES INTO BRANDS TONE OF VOICE be extremely difficult to choose one. Then brands with a human face, with clearly expressed values and ideals
Transformation of Artistic Images of the Past in Modern Chinese Children’s Literature and scientific value of the proposed research lies in the content analysis of a number of Chinese literary
Репрезентация образов бабушки и дедушки в современной детской литературе are determined by the traditional ideas of the Russian person about the transfer of values to future generations
Axiological archetype "Home" in I. Shukhov autobiographic trilogy "Presnov Pages" of the biographical trilogy by I. Shukhov “Presnov Pages”. The authors conclude that archetypes can be identical
IMAGE OF BASIC VALUES OF RUSSIANS IN THE CONTEXT OF CULTUREThis paper investigates the perception of the image of basic values of Russians in the context
"Чаша жизни": о символе архитепического в русской литературе of the XIX-XX centuries. Its archetypical and symbolical nature comes to light. It is shown that the authors
ARCHETYPES IN METACONCEPT STRUCTURE category. The basics which reflect primary human values are metaconcept. The present paper proves
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