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Эвфемизмы с положительно окрашенной лексикой в русском и английском языках: функциональная классификация to the typology of euphemisms in Russian and foreign linguistics. The predominance of functional
Functional features of metaphoric and metonymic euphemisms in media discourse range of lexical ways of euphemism formation. Research materials include euphemistic expressions
EUPHEMISMS IN ECONOMIC DISCOURSE AND THEIR POTENTIAL IN READERS’ OPINION MANIPULATION: FUNCTIONAL ASPECT and normalization functions dominate among euphemisms in economic discourse as they help to manipulate public
Euphemisms in advertising discourse: Putting on a positive face and maintaining speech etiquette. The authors highlight the two key functions: a ‘call-to-action’ function of commercial ads and the ‘raising
Phraseologisms-euphemisms in the economic discourse of the French mediaThe article tells about phraseologisms-euphemisms in the economic papers. Their pragmatic goals
СОВРЕМЕННОЕ ПОЛОЖЕНИЕ ПОЛИТИЧЕСКОЙ КОРРЕКТНОСТИ И ИСТОЧНИКИ ЕЁ ФОРМИРОВАНИЯThis article is devoted to the problem of the functioning of modern political correctness
Communication during coronavirus: functioning of euphemisms in media coverageThe paper studies euphemisms which are employed in the English mass media to describe
Эвфемизмы в современном манипулятивном дискурсе СМИ, euphemisms are considered as a stylistic means or a pragmatic function. However, to this day, the study
Soft-boiled Speech: a Contrastive Analysis of Euphemisms in Algerian and Jordanian Arabic the needed euphemisms from the native speakers of the two dialects under scrutiny
Анализ семантики эвфемизмов. Компонентный анализ (на материале правительственных блогов Российской Федерации)The aim of the study is to search for the types of euphemisms found in the political blogs
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