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Strategy of persuasion in social advertisingThe article deals with the strategy of persuasion which is used as means of linguistic persuasion
STYLISTIC MEANS OF INFLUENCE IN RUSSIAN POLITICAL DISCOURSE (BASED ON THE SPEECHES OF THE MINISTER OF FOREIGN AFFAIRS OF RUSSIA, S.V. LAVROV)The article is devoted to the political discourse organization in the Russian language. The purpose
Американские и британские компании сферы интеллектуальной обработки данных: сравнительно-сопоставительное исследование медиадискурсовThe present article focuses on the comparative analysis of the media discourse of two American
COMPARISON STRATEGY IN COMMERCIAL ADVERTISING is used as a means of linguistic persuasion in commercial advertising. The author analyses several tactics
Персуазивные особенности самопрезентации ораторов в китайских и русских ток-шоу discourse and consists in determining the main operating apparatus of one of the secondary persuasive
STRATAGY OF PERSUASION IN THE SPEECHES OF PALESTINIAN LEADER YASSER ARAFAT persuasion by the state, its representatives and the impact that this discourse has on the mass recipient
Эмоционализация современного медиадискурса: исследовательская повестка дняThis special issue continues the discussion of the role of emotion in discourse (see Russian
AMBIGUITY AS A STRATEGY OF MANIPULATIONThe purpose of the media nowadays is not just giving information but persuasion and manipulation (e
EXPRESSION OF PERSUASIVENESS THROUGH ANTITHESIS AND RHETORICAL QUESTION IN RUSSIAN AND CHINESE (ON THE EXAMPLE OF TALK SHOWS) in an attempt to consider the tactics of persuasive linguistics out of advertising or political discourse
MEDIA DISCOURSE IN AN ATMOSPHERE OF INFORMATION WARFARE: FROM MANIPULATION TO AGGRESSION: direct persuasion has been replaced by implicit manipulation, which develops into outright aggression
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