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Динамика развития политической рекламы как элемента политической культуры обществаThe article highlights the development of political advertising using the example of Russia from
The Concept of the Frontier in the Discourse Analysis and humanities, being defined as a dynamic borderline, signaling interaction of discourses. This work is aimed
The concept of advertising: the features of the application in the pharmaceutical industry in the field of non-price methods such as the distribution of advertising. The main purpose of the advertising
СПЕЦИФИКА СОЦИАЛЬНОЙ РЕКЛАМЫ В ИНТЕРНЕТ-ПРОСТРАНСТВЕ В КОНТЕКСТЕ ИДЕОЛОГИЧЕСКОГО ПОЗИЦИОНИРОВАНИЯThe article considers the specifics of social advertising in the Internet space. Social advertising
LINGUISTIC MEANS FOR IMAGE-BUILDING IN INTERNET ADVERTISING (THE CASE OF SPANISH CUISINE RESTAURANTS WEB-SITE) advertising (based on data from the sites of restaurants serving menu of Spanish cuisine restaurants
Особенности перевода креолизованных текстов в области социальной рекламы с английского на русский языкThis article is devoted to the study of the existing English advertising corpus, their translated
DISCOURSE REPRESENTATIONS OF MIGRATION PROCESSES IN THE RUSSIAN MEDIA to implement them. It is shown that there are two opposite types of discourse in the Russian press, which
АНАЛИЗ РЕКЛАМНОГО ОБРАЗА - СИМВОЛА «КОТ» (2007-2023 ГГ.)This article presents a study on the image of a cat in the design of advertising posters. The most
ВИДЫ ВОЗДЕЙСТВИЯ СОЦИАЛЬНОЙ РЕКЛАМЫ НА ПРИМЕРЕ г. МОСКВА 20-Х гг. XXI ВЕКАThe article considers the main ways of social advertising impact on the urban population of Moscow
FIGURES OF RUSSIAN WRITERS IN MODERN ADVERTISING POSTERThe article review modern advertising poster as a polycode text consisting of verbal and nonverbal
Страница 39 из 891
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