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PLACE OF LANGUAGE GAME IN MODERN ADVERTISING TEXTS use in the texts of modern advertising. The basic attention is given to advertising, its type, goals
ВЕРБАЛЬНОЕ УБЕЖДЕНИЕ В РОССИЙСКОЙ ТЕЛЕВИЗИОННОЙ РЕКЛАМЕ: ОСОБЕННОСТИ КОММУНИКАЦИИ advertising. The stages, communicative tactics, language constructions implementing the mechanism of verbal
ANALYSIS OF BRITISH ADVERTISING ON TVANALYSIS OF BRITISH ADVERTISING ON TV
ПРАКТИКА ЦИФРОВОЙ АУДИОРЕКЛАМЫ В СЕТИ ИНТЕРНЕТThe article considers the practice of digital audio advertising on the Internet. The article
Государственное регулирование рекламной деятельности в условиях цифровизации of state influence on advertising activities, improving the mechanism of administrative and legal
ВНУШЕНИЕ В РЕКЛАМЕ: СПЕЦИФИКА КОММУНИКАТИВНОГО ПРОЦЕССАThe article investigates the communicative process of verbal suggestion in television advertising
Historical and Cultural Image of China in Nationally-Oriented Advertising in nationally oriented advertising. The relevance is due to the importance of studying and describing
TELEGRAM AS A RELEVANT ADVERTISING PLATFORMThis article is devoted to the Telegram platform and its prospects as an advertising platform
ON LINGUISTIC TOOLS OF CUSTOMER MANIPULATION IN MODERN ADVERTISINGDefining strategies for language manipulation in advertising has become particularly relevant
Literary Reminiscences in Russian Nationally Oriented Advertising literature" as the source field in the nationally oriented Russian advertising. Literary reminiscences
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