КОММУНИКАЦИОННЫЙ АСПЕКТ ОЦЕНКИ РЕПУТАЦИИ ВУЗА (НА ПРИМЕРЕ РОССИЙСКОГО УНИВЕРСИТЕТА ДРУЖБЫ НАРОДОВ) of 
universities. The article presents the concept of "
reputation" and its characteristics such as a long
 ПУБЛИКАЦИОННАЯ ДЕЯТЕЛЬНОСТЬ УНИВЕРСИТЕТА КАК ЭЛЕМЕНТ ПОСТРОЕНИЯ ИМИДЖА's 
academic reputation. The research methodology is based on the works of Russian sociologists and linguists
 Академический дискурс и корпоративная культура современного университетаThe core of a modern 
university’s corporate culture is represented by the 
academic culture that can
 MEDIA REPUTATION OF RUSSIAN UNIVERSITIES to study the media 
reputation of Russian 
universities. The authors came to the following conclusion based