КОММУНИКАЦИОННЫЙ АСПЕКТ ОЦЕНКИ РЕПУТАЦИИ ВУЗА (НА ПРИМЕРЕ РОССИЙСКОГО УНИВЕРСИТЕТА ДРУЖБЫ НАРОДОВ) of
universities. The article presents the concept of "
reputation" and its characteristics such as a long
ПУБЛИКАЦИОННАЯ ДЕЯТЕЛЬНОСТЬ УНИВЕРСИТЕТА КАК ЭЛЕМЕНТ ПОСТРОЕНИЯ ИМИДЖА's
academic reputation. The research methodology is based on the works of Russian sociologists and linguists
Академический дискурс и корпоративная культура современного университетаThe core of a modern
university’s corporate culture is represented by the
academic culture that can
MEDIA REPUTATION OF RUSSIAN UNIVERSITIES to study the media
reputation of Russian
universities. The authors came to the following conclusion based