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Бренд как герой: архетипы в управлении брендом международных компаний positioning and its influence on consumers' perception of the brand are analyzed. In addition, a methodology
FORMATION OF THE INTERNAL AND EXTERNAL IMAGE OF THE COMPANY (ON THE EXAMPLE OF IKEA)One of the important aspects of the overall perception and evaluation of an organization
DIGITAL MARKETING TOOLS IN DEVELOPING AN EMOTIONAL AND RATIONAL IMAGE OF A BRAND media, search engines, and so on. The nature and level of influence on brand perception will depend
ВЛИЯНИЕ СИМВОЛИКИ ЛОГОТИПА НА ИМИДЖ БРЕНДАThe article reviews the effect of the logo symbolism on the brand image formation. Firstly
Архитектурные маркеры местности: бренд или визитная карточка?In the article authors differentiate concepts of image, brand and architectural business card
Social Media as an Effective Tool for Promoting an HR Brand Among Youth to the study of the possibilities of social media to be an instrument for promoting an HR brand among young
ОСНОВНЫЕ ПОНЯТИЯ БРЕНДА И ЕГО РОЛИ В ДЕЯТЕЛЬНОСТИ КОМПАНИИThe article examines the concept of «brand», analyzing its essence, structure, varieties, as well
АЙДЕНТИКА И ЕЕ ТЕНДЕНЦИИ НА ПРИМЕРЕ БЬЮТИ РИТЕЙЛЕРОВ identity is considered in this article as a set of elements that form the image and perception of the brand
ПСИХОЛОГИЧЕСКИЕ ОСОБЕННОСТИ ФОРМИРОВАНИЯ ИМИДЖА КОМПАНИИ НА ПРИМЕРЕ ЯНДЕКС culture, and brand perception. The psychological aspects of image perception play a key role in its
ФОРМИРОВАНИЕ НАЦИОНАЛЬНОГО БРЕНДА ГОСУДАРСТВА: ОПЫТ СТРАН БРИКСThe article analyzes the experience of the BRICS countries in forming a country brand through
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