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Сущность концепции управления взаимоотношениями с клиентами (CRM-системы) и ее роль в повышении эффективности деятельности в современных организациях are considered; presents the main indicators for assessing the effectiveness of the CRM-system; conclusions

THE USE OF REGULATORY CONTENT FOR IMPROVING THE EFFICIENCY OF CRM-SYSTEMThe use of the legal framework in CRM-system to minimize the risks and increase the efficiency

Features of the implementation and improvement of CRM-systems in the banking sector of Vietnam and proposals regarding the implementation of a CRM system and improving its efficiency in a credit institution

Development and improvement of business process in the system "Bitrix 24" with the use of web technologies
management the key perfor-mance indicators of the enterprise are radically improved. Bitrix24 is the system

ПРЕИМУЩЕСТВА ОБЛАЧНЫХ CRM-СИСТЕМ ДЛЯ КОМПАНИЙThe article discusses the main aspects of CRM systems, their tasks and types. The key functions

Роль CRM-систем в управлении бизнес-коммуникациями организации CRM system in managing business communications for organizations. The article examines the authors

Design of cross-platform CRM system based on micro service architecture IT infrastructure of CRM system using micro-service architecture. Key elements of the system are microservices

Key performance indicators of management consulting
and methodological instruments, and develops the system of key indicators of social-economic activity efficiency

MARKETING ACTIVITY MANAGEMENT THROUGH THE EFFECTIVE CRM-SYSTEMThis paper determines the features of the marketing activity management process in the CRM-system

IMPROVEMENT OF MODELING OF BUSINESS-PROCESSES OF FREIGHT FORWARDING COMPANY FOR ENVIRONMENTAL MANAGEMENT OF THE CRM INFORMATION SYSTEM functional model of the CRM (Customer Relationship Management) system information system for freight

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