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АНАЛИЗ СПЕЦИФИКИ РАЗВЕРТЫВАНИЯ ПЕРСУАЗИВНОСТИ В АНГЛОЯЗЫЧНОЙ РЕКЛАМЕ КОМПАНИЙ В СФЕРЕ ИСКУССТВЕННОГО ИНТЕЛЛЕКТА of persuasive discourse in advertising of American and British companies in the field of intelligent data
Лингвопрагматический аспект англоязычной рекламы деловых услуг significance lies in a detailed study of the phenomenon of persuasion in advertising discourse using modern
Two Images of Russia in the British Political Mass Media Discourse of 1991 - 1993 and 2013 - 2019: Pragmastylistic AspectThe paper considers political mass media discourse as a persuasive dialogue in which a journalist
Persuasion strategies in media discourse about Russia: Linguistic ambiguity and uncertainty newspapers. Drawing on Critical Discourse Analysis (Fairclough 1995,2001; van Dijk 2009) and media
COMMUNICATIVE STRATEGIES OF EDUCATIONAL DISCOURSE PERFORMED IN TED TALKS' intentions aimed at the persuasion in the educational discourse namely strategies performed by speakers
Persuasion strategy in online social advertising to create the most persuasive advertising text. The present article focuses on the linguistic strategies
Logos, Ethos and Pathos in Presidential Addresses to the NationThe present study investigates the role of discursive strategies in enhancing the persuasive power
DISCOURSE OF THREAT AS A STRATEGY OF EMOTIONAL PERSUASION AND MANIPULATIONThe paper deals with the emotionalisation of contemporary media discourse, which is one of its
Emotionalisation of contemporary media discourse: A research agendaThis special issue continues the discussion of the role of emotion in discourse (see Russian
КОГНИТИВНЫЕ АСПЕКТЫ РЕАЛИЗАЦИИ ПЕРСУАЗИВНОЙ ИНТЕНЦИИ В РЕКЛАМНОМ МЕДИАДИСКУРСЕThe study of persuasive intention in advertising media discourse through the prism of cognitive
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