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Persuasive techniques in advertisingThe article explores persuasive techniques employed in commercial advertising and linguistic
COMMUNICATIVE STRATEGY OF VERBAL PERSUASION IN THE RUSSIAN TELEVISION ADVERTISINGThe article analyzes the communicative strategy of verbal persuasion in Russian television
Лингвистические стратегии в убеждающей коммуникации: анализ приемов продажи рекламных текстовThe article explores the problem of effective persuasive communication in the advertising field
Персуазивные особенности самопрезентации ораторов в китайских и русских ток-шоу and stylistic techniques for the implementation of persuasiveness, including contextual antithesis, self
Linguolegal Expertise of Advertising and Media Criticism as a Means of Manipulation Countermeasure in the Media Space (in the Light of Laws "On Advertising" and "On Protection of Consumer Rights"), its difference from honest persuasion. Manipulation is considered to be a sharply negative phenomenon
SOCIAL REALITY FORMATION IN MEDIA DISCOURSE: INFORMATION AMBIGUITY STRATEGY public opinion by means of increasingly sophisticated media technologies and techniques. The article
Глобальное информационное общество и роль средств массовой информации с точки зрения когнитивных эффектов убеждения of their persuasive techniques
СТИЛИСТИЧЕСКИЕ ОСОБЕННОСТИ РЕЧИ СИ ЦЗИНЬПИНА the expressiveness, persuasiveness, and memorability of speech for a mass audience. The successful synthesis
Algorithm of persuasive Talk in Pitch and DurationAlgorithm of persuasive Talk in Pitch and Duration
ЯЗЫКОВАЯ ИГРА: ОСОБЕННОСТИ ФУНКЦИОНИРОВАНИЯ В АНГЛОЯЗЫЧНЫХ РЕКЛАМНЫХ ТЕКСТАХStatement of the problem. The article aims to analyze the language game techniques commonly found
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