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Distinctive features of the Russian social advertisingThe article aims to identify the features of the Russian social advertising determined by both its
Ensuring competitiveness of advertising in the organization management system aspects of advertising at various stages of the reproduction process. The functions of advertising
Interdiscursive nature of journalistic blog communication (visual, verbal and aural, political, journalistic, recreational, advertising etc., suggestive
THE TRANSLATION OF ADVERTISING TEXTSTHE TRANSLATION OF ADVERTISING TEXTS
VISUAL TEMPLATES IN ADVERTISING COMMUNICATION the perception and analysis of the surrounding reality. How to use it in the advertising communication? Visual
Реклама в предметном поле социологической наукиIn the given article the subject matter of advertising sociology and its boundaries are studied
Types of headlines in modern french advertising texts French advertising texts.
«REAL MAN» IN RUSSIAN AND FRENCH ADVERTISINGThe article presents an analysis of the advertising image of a «real man» in two different
Содержание. Филологический дискурс. — 2001. — Вып. 2 and gardens, its inhabitants and meta-population (monuments), advertising and graffiti? In the second issue
THE FUTURE OF ADVERTISING MARKET IN RUSSIA IN THE CONTEXT OF GLOBALIZATIONThe article deals with the modern situation and main trends of Russian advertising in the context
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