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THE EFFECT OF THE TECH PRODUCTS ADVERTISING VOCABULARY ON CONSUMER PERSUASION the perspective of marketing and advertising since it requires a great number of procedures to prepare technical
Russian specialized periodicals in culture as a modern communicative channel model is the translation of advertising information
Медицинский плакат на французском языке как жанр медицинского дискурса discourse, which are represented by polycode texts (medical poster, meme, demotivator, advertising), made
THE MECHANISM OF METAPHOR IN MODERN ADVERTISING TEXTSAs the main means of promoting a business, advertising is one of the indispensable means
Ambient Media Advertising Texts: Peculiarities of Composition and advantages over conventional advertising.
Advertising in a crucial period: international advertising in our daysAdvertising in a crucial period: international advertising in our days
Uncertainty of the legal regulation of relations in the sphere of comparative advertising: The essence of the problem and possible solutionsThe article analyzes the norms on the prohibition of incorrect comparison in advertising, listed
Modern media influence: mass culture – mass consciousness – mass communication (knowledge, myths), religions (myths, faith), propaganda, advertising, culture, mass culture (myths, messages
THE ROLE OF ADVERTISING IN THE FORMATION OF NEW GENDER STEREOTYPESThis article reveals the role of advertising in the formation of new gender stereotypes, reveals
LINGUISTIC MEANS OF IMAGE CREATION IN INTERNET ADVERTISINGThe article deals with the specific features of the Internet advertising, its properties
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