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Размер не имеет значения: тема секса в современной рекламеThe article studies the notions of advertising and improper advertising according to the Federal

Advertising the legal services as a moral problem of advocacy advertising is analyzed. Exclusive feature of legal services in a moral aspect is noted, and a characteristic

ИСПОЛЬЗОВАНИЕ ОБРАЗОВ МЕДИЦИНСКИХ И ФАРМАЦЕВТИСЕСКИХ РАБОТНИКОВ В КОММЕРЧЕСКОЙ И СОЦИАЛЬНОЙ РЕКЛАМЕ the consumer's confidence in the object of advertising. This article discusses the purpose of introducing a

Поиск скрытых смыслов как инструмент оценки эффективности социальной рекламы: апробация методического подхода of social advertising. First, the authors briefly outline the specifics of social advertising, which

Studying sintactic features of advertising texts headings of advertising texts

The importance of colour in advertisingThe importance of colour in advertising is presented in the paper. Valuable insights into how

APPLICATION OF ADVERTISING TEXTS IN THE LESSONS OF RUSSIAN AS A FOREIGN LANGUAGEThe article deals with the concept of "advertising text", which is multifaceted and in this case

REALITY OF ADVERTISING EXPENDITURE FOR TAXATIONThe article discusses the advertising costs of enterprises with tax accounting. The author

Criteria for defining the concept of social advertisingIn this article social advertising is revealed as a relatively new notion for Russia. At the high

ЛЕКСИЧЕСКИЕ СРЕДСТВА ЯЗЫКА РЕКЛАМНОГО ТЕКСТАThe article is dedicated to the language features of television advertising texts of the American

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