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Языковые средства создания рекламного образа в маркетинговых коммуникацияхAdvertising text, as a rule, is the basis for creating an advertising image in marketing
HOW TO "IMPRINT" AN ADVERTISING MESSAGE IN THE CLIENT'S MEMORY? to be felt. But is it possible in a world filled with information to create an advertising message that sinks
ТРУДНОСТИ И ПЕРСПЕКТИВА ИСПОЛЬЗОВАНИЯ НАТИВНОЙ РЕКЛАМЫOne of the new ways of advertising on the Internet is native “hidden” advertising. This article
Conceptual blending in metaphors in the 2016 pre-election campaignPre-election discourse
The stylistic potential of polysemy (based on advertising slogans) possible interpretation of multivalued statements. The research is based on contemporary advertising
THE PECULIARITIES OF ADVERTISING ACTIVITY ON DOMESTIC MARKET OF BANKING SERVICESTHE PECULIARITIES OF ADVERTISING ACTIVITY ON DOMESTIC MARKET OF BANKING SERVICES
The efficiency of modern social advertising among young peopleThe article briefly examines the history of the origin of social advertising, as well
Специфические словообразовательные процессы в области новой лексики современного французского языка (на материале языка рекламы)The article studies the models of formations of neologisms in advertising along with artificial
Appellative strategies in modern French printed advertising: intercultural analysis in modern French printed advertising.
National precedent phenomena in French printed advertisingThe article deals with national and culture pattern, acting in modern French printed advertising
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