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FEATURES OF APPLICATION OF PR TOOLS IN B2B COMMUNICATIONS the PR tools that are most effective in communication between legal entities, and also provides specific
PR-PROMOTION PRACTICE OF ECOBRANDS as analyses the communication tools that are used by these brands for their promotion. Effective methods
POSITIVE AND NEGATIVE EXAMPLES OF PR-CAMPAIGNS ON THE EXAMPLE OF NESQUIK COMPANYThe purpose of this article is to identify unsuccessful and successful PR campaigns of Nesquik
ESSENTIAL COMPONENTS OF PUBLIC RELATIONS: TYPES AND TOOLS introduces some important aspects of Public Relations starting from the history of PR, then describing what
Тенденции развития современного российского рынка PR на примере социальной сети ВКонтакте of digitalization of PR activities, the emergence of new digital tools are considered. The main attention
MARKETING AND PR ACTIVITIES OF THE LEADING WORLD UNIVERSITIES: MODERN TOOLS AND DEVELOPMENT TRENDS of marketing and PR-activities of the leading world universities. The research was conducted by the Marketing
MODERN PR-TECHNOLOGIES FOR PROMOTING ARTISTS OF THE MUSIC INDUSTRY ON THE EXAMPLE OF THE BTS GROUP will remain in a small segment without gaining popularity. This article will examine the various PR tools
MODERN TOOLS TO FACE BLACK PR IN RUNET of this problem. The most common black PR tools, such as negative reviews and custom articles, require a brand
ОСОБЕННОСТИ РЕКЛАМНОГО РЫНКА И PR-ТЕХНОЛОГИЙ on the distribution of digital advertising and PR tools in the modern market in Russia and abroad.
INNOVATION IN PR: TINKOFF'S SUCCESSFUL STRATEGIES IN THE DIGITAL AGE explores how Tinkov's personal brand and active involvement in PR campaigns serve as potent tools
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