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Persuasive techniques in advertisingThe article explores persuasive techniques employed in commercial advertising and linguistic

Two Images of Russia in the British Political Mass Media Discourse of 1991 - 1993 and 2013 - 2019: Pragmastylistic AspectThe paper considers political mass media discourse as a persuasive dialogue in which a journalist

Актуальные подходы к осуществлению персуазивной интенции в современных рекламных текстах of their persuasive intention are addressed in this article. The aim of this study is to research relevant approaches

Персуазивные особенности самопрезентации ораторов в китайских и русских ток-шоуThis paper investigates the functioning of the persuasive strategy of self

Лингвистические стратегии в убеждающей коммуникации: анализ приемов продажи рекламных текстовThe article explores the problem of effective persuasive communication in the advertising field

Algorithm of persuasive Talk in Pitch and DurationAlgorithm of persuasive Talk in Pitch and Duration

АНАЛИЗ СПЕЦИФИКИ РАЗВЕРТЫВАНИЯ ПЕРСУАЗИВНОСТИ В АНГЛОЯЗЫЧНОЙ РЕКЛАМЕ КОМПАНИЙ В СФЕРЕ ИСКУССТВЕННОГО ИНТЕЛЛЕКТА of persuasive discourse in advertising of American and British companies in the field of intelligent data

ON THE MORPHOLOGICAL ANALYSIS OF THE SERMON: THE MODALITY OF PERSUASIONThe article dwells upon morphological aspects of the modality of persuasion as exemplified

Logos, Ethos and Pathos in Presidential Addresses to the NationThe present study investigates the role of discursive strategies in enhancing the persuasive power

Persuasion strategy in online social advertising to create the most persuasive advertising text. The present article focuses on the linguistic strategies

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