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ГЕНДЕРНЫЙ СТЕРЕОТИП ФЕМИННОСТИ
В АНГЛОЯЗЫЧНОЙ РЕКЛАМЕ (НА МАТЕРИАЛЕ ЖУРНАЛОВ МОДЫ) discourse. The main tendencies of advertising discourse are revealed in accordance with gender stereotypes
Гендерный стереотип феминности в англоязычной рекламе (на материале журналов моды) discourse. The main tendencies of advertising discourse are revealed in accordance with gender stereotypes
LANGUAGE GAME AND ITS FEATURES IN RUSSIAN SLOGANSThis article is devoted to the phenomenon of language games and its discourse features in Russian
Апелляция к концепту вреда в дискурсе социальной рекламыThe appeal to the harm concept in the discourse of social advertising
Текстовые деликты в рекламном дискурсеTextual Delicts in Advertising Discourse
Проективность дискурса: текстовые репрезентации концептов health и здоровье в британской и российской рекламеProjectivity of discourse: textual representations of the concepts health and zdorovye in British
Hotel business advertising specificity and its psychological examination procedure psychological examination of advertising. An overview and analysis of contemporary conceptual lines of the hotel
Реклама как инструмент информационного воздействия: правовой аспект информационного воздействия. = The article analyzes the legal nature of advertising, as well as certain areas
Семиотика медицинского дискурсаMedical discourse as an institutional discourse is considered simultaneously in several aspects
SYNTACTIC ASPECT IN THE EXPRESSIVE POTENTIAL OF ADVERTISING TEXTS IN GERMAN MAGAZINESThe article is devoted to the characteristic features of syntactic means in German advertising
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