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Имидж страны в рекламном дискурсе: между коммерческой и социальной составляющейThe ways of creating the country’s image in the texts of modern Russian commercial advertising
THE FORMATION OF THE IMAGE OF CONSUMER IN THE ENGLISH-LANGUAGE BANNER ADVERTISING DISCOURSE ON THE INTERNETThe article covers the features of appeal to the image of consumer in banner advertising discourse
ОБРАЗ СОВРЕМЕННОЙ ЖЕНЩИНЫ В РЕКЛАМЕ: ОТ СТЕРЕОТИПИЗАЦИИ ДО ФЕМВЕРТАЙЗИНГА nationally-oriented advertising of Russia. A multimodal discourse analysis of modern video verbal advertising
Семантика банкротства как способ продвижения продукта в современном американском рекламном дискурсе important for modern commu-nication, and specifically for different kinds of advertisement. Third
Features of the integration of borrowings from English advertising jargon (based on the German media discourse)The article analyzes the issues of the integration of borrowings from the English advertising
СМЫСЛОВОЕ ЕДИНСТВО И ВАРИАТИВНОСТЬ КАК
ХАРАКТЕРИСТИКИ ДИСКУРСА ЖАНРА ТУРИСТИЧЕСКОЙ РЕКЛАМЫ В КНР is revealed in the insufficient description of provincial characteristics through advertising discourse
PECULIARITIES OF EXPRESSIVE MEANS IN THE POLYCODE ADVERTISING TEXTS (BASED ON THE ENGLISH AND RUSSIAN COMMERCIALS); determined the specifics of the polycode text in the structure of advertising discourse and the ratio
Search Engine Optimized Texts: Communicative, Pragmatic and Linguistic Aspects-optimized texts and defines the place of this type of texts in the genre structure of advertising discourse
LANGUAGE MEANS IN KOREAN TELEVISION COMMERCIALSadvertising discourse
ЛИНГВОКОГНИТИВНЫЙ АСПЕКТ ИЗУЧЕНИЯ ЖЕНСКОЙ ЭМОЦИОНАЛЬНО-ОЦЕНОЧНОЙ ЛЕКСИКИ В РЕКЛАМНОМ ДИСКУРСЕ of a systematic description of the linguistic-cognitive aspects of advertising discourse in general
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