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Социальная реклама как идеологическое средство политической коммуникации в интернет-дискурсеThe paper emphasizes the significance of social advertising as a tool of political communication
Linguolegal Expertise of Advertising and Media Criticism as a Means of Manipulation Countermeasure in the Media Space (in the Light of Laws "On Advertising" and "On Protection of Consumer Rights") types of discourse - advertising and political ones - manipulation is most often used. If manipulative
Лингвопрагматический аспект англоязычной рекламы деловых услуг comparative analysis of the specifics of the advertising discourse in American and British English has been
COMPARISON STRATEGY IN COMMERCIAL ADVERTISING is used as a means of linguistic persuasion in commercial advertising. The author analyses several tactics
MULTICULTURAL DISCOURSE OF MODERN ADVERTISING).
Findings. Multicultural discourse of modern advertising reveals the concept of
dialogue between cultures
MULTICULTURAL DISCOURSE OF MODERN ADVERTISING).
Findings. Multicultural discourse of modern advertising reveals the concept of dialogue between cultures
Pragmatic Aspects of Functioning of Precedented Names in English and French Advertising DiscoursePragmatic Aspects of Functioning of Precedented Names in English and French Advertising Discourse
INFORMATION AND CODE BARRIERS OF ADVERTISING TEXT: IS MUTUAL UNDERSTANDING IN THE BIG CITY ACHIEVABLE? (BASED ON OUTDOOR ADVERTISING IN MOSCOW) of advertising discourse. The texts of outdoor advertising in Moscow are analyzed. It is concluded
Linguopragmatic aspect of Japanese advertising discourseThis article examines the main linguistic means of Japanese advertising text from the point of view
GENDER DIMENSION IN CONTEMPORARY SOCIAL COMMUNICATION DISCOURSE: THE ROLE OF ADVERTISINGThe article reveals the gender dimension in social communication discourse and the role
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