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ОСОБЕННОСТИ ДЕТСКОГО РЕКЛАМНОГО ДИСКУРСА
(НА МАТЕРИАЛЕ АНГЛИЙСКОГО ЯЗЫКА) the advertising discourse of
children's products are identified.
The image of a modern woman in the advertising discourse: On the material of media texts of glossy magazines in RussiaThe authors use the material of female glossy magazines to investigate, on the basis of a discourse
Композиты в сфере торговых знаков: наблюдения над активными тенденциями в номинации, and specifically towards their production advertisement through Internet on the pages of social networking sites
Провербиальная репрезентация образной интертекстуальности в словацкой прессе advertising and newspaper texts of the Slovak press.
Language features of the legends genre as the basis of storytelling technology in advertising discourseModern world life dictates its own rules and procedures also with respect to advertising. But how
Мультимодальные способы репрезентации имиджа России в текстах национально-ориентированной рекламы : специальность 10.02.01 "Русский язык" : автореферат диссертации на соискание ученой степени кандидата филологических наукadvertising discourse
SYNTACTIC CHARACTERISTICS OF ADVERTISING DISCOURSEThe article highlights three key syntactic characteristics of advertising discourse, analyzed
MULTICULTURAL DISCOURSE OF MODERN ADVERTISINGMULTICULTURAL DISCOURSE OF MODERN ADVERTISING
Utilitarian and aesthetic values in the modern German society (through the example of print media advertisements)The analysis of advertising print materials placed in German mass media allows revealing
Representative characteristics of genderstereotypes in modern advertisingRepresentative characteristics of genderstereotypes in modern advertising
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