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Pragmatics of Emotions in Modern French AdvertisingDue to its communicative specifics studying of modern printed discourse of advertising basing
Paroemia in the Context of Modern French Public Internet AdvertisinThe research is devoted to the study of the functioning of paremias in the discourse of modern
Transformation evolution of gender in modern advertising discourse as a manifestation of "Overton windows"This article discusses aspects of the process of manipulation of advertising over public
ON ENGLISH-LANGUAGE BORROWING AS LANGUAGE PHENOMENON (BY THE EXAMPLE OF ENGLISH-LANGUAGE PROFESSIONAL JARGON IN GERMAN ADVERTISING MEDIA DISCOURSE)-LANGUAGE PROFESSIONAL JARGON IN GERMAN ADVERTISING MEDIA DISCOURSE)
Бренды на китайском языке как феномен интернет-лексики в рекламном дискурсеIn this article, the concepts of "discourse" and "advertising discourse", which characterize
THE IMPACT OF LANGUAGE IDENTITY ON THE CHOICE OF SPEECH STRATEGIES IN INTERNET ADVERTISING the creation of an advertising text as exemplified by the modern advertising discourse. The following research
Semiotics of Medical DiscourseMedical discourse as an institutional discourse is considered simultaneously in several aspects
Конфуцианство в национально-ориентированном рекламном тексте Китая-cultural phenomenon “Confucianism” in the field of advertising in modern China on the examples of nationally
Strategy of persuasion in social advertising in social advertising. The author analyses several tactics that are aimed at influencing people's opinions
COLOR DESIGNATIONS-NEOLOGISMS AND THEIR ROLE IN THE FRENCH ADVERTISING TEXTThe article analyzes the color designations-neologisms in the French advertising discourse
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