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Pragmatic aspect of switching of codes in texts of an advertizing discourse

Kuzmina E., Nizamieva L., Valeeva A.

of advertising discourse texts in English, French and Russian in order to find out current trends in the use

Роль прецедентных имен в трансляции антиценностей в текстах российской политической рекламы

Дмитриева, А. В., Dmitrieva, A. V.

ADVERTIZING DISCOURSE

Modern advertizing typology

Miroshnichenko G.A.

In article various types of advertizing which function in modern mass communication are considered

Визуальная стилистика: (на материале рекламного текста)

Каменева, В. А., Рабкина, Н. В., Горбачева, О. Н., Kameneva, V. A., Rabkina, N. V., Gorbacheva, O. N.

and commercial Internet advertizing. The object includes visual stylistic means. The aim of the study

Pragmatic aspect of switching of codes in texts of an advertizing discourse

Kuzmina E., Nizamieva L., Valeeva A.

of advertising discourse texts in English, French and Russian in order to find out current trends in the use

Verbal identification of the archetypic images in the Russian advertising discourse of fashion: abstract of thesis for a scientific degree of PhD in Philological Sciences: 10.02.01 – Russian languge

Matveyeva E. K. (Ekaterina Konstantinovna)

Verbal identification of the archetypic images in the Russian advertising discourse of fashion

Исследования дискурса российской социальной рекламы в Китае

Чэнь Вэй, Chen Wei

The paper presents a review of the Chinese studies of the Russian public service advertizing

Наполеоновская эпоха в искусстве современной Франции: (как Наполеон стал "лицом" компании "Coca Cola")

Постникова, А. А., Postnikova, A.

of the French emperor in fiction, advertizing, cinema, computer games.

Media Promotion Role of Economic Vocabulary: Specific Features and Functions in Presentation and Advertisement

Zheltukhina M.R., Bondareva N.V., Zelenskaya L.L., Anikeeva I.G., Malygina L.E., Chistyakov A.V.

discourse. The aim of the study is realized in the content analysis of the economic vocabulary in promotion

An attempt at the comparative analysis of foreign and russian style of advertizing travel services

Kurbatskaya T., Dobrotvorskaya S., Ustyn P.

© 2015 by ASERS Publishing. In this paper, the specifics of advertizing travel services

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