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FORMATION OF THE INTERNAL AND EXTERNAL IMAGE OF THE COMPANY (ON THE EXAMPLE OF IKEA)
Tulentsova E.A.
is the impression it makes, that is, its image. Image is an objective factor that plays a significant role
A Holistic Framework of Corporate Website Favourability
Ageeva E., Foroudi P., Melewar T., Nguyen B., Dennis C.
on corporate image, corporate reputation, loyalty and identification. The paper reviews previous studies
Anthropocentric model of corporate media discourse
Semashkina, N., Khovanova, E.
The article deals with a person as an object of anthropocentric research of corporate media
CORPORATE IDENTITY PROGRAMMING AT ITS FINEST ON THE EXAMPLE OF CARREFOUR'S “ACT FOR FOOD”
Demidov E.A.
corporate image. That's where Corporate Identity Programming comes in. As one of the main functions
РОЛЬ КОРПОРАТИВНОЙ КУЛЬТУРЫ В ФОРМИРОВАНИИ И ПРОДВИЖЕНИИ ИМИДЖА КОМПАНИИ НА ПРИМЕРЕ «МЕДИАЛОГИЯ»
Фролова М.П.
This article presents practical recommendations on the formation of corporate culture
BUILDING ELON MASK'S IMAGE IN THE MEDIA
Vinokurov A.Y., Reshetnikova A.S.
, the authors found out the tone of the image formed for the persona and compared it visually depending
Использование социальной (нефинансовой) отчетности для раскрытия информации о корпоративной культуре компаний
Сальникова, К. А., Salnikova, K. A.
This article is devoted to the analysis of using corporative social accounts as the effective
Formation of the corporate image of Chinese enterprises: problems and prospects
Zhang W.Z
It is very important to create a positive image of the company in a market economy. European
THE CORPORATE IDENTITY OF THE ZARYADYE PARK AS A KEY ELEMENT IN BUILDING THE IMAGE OF AN OBJECT
Shikula S.R., Noha V.I.
The scientific work is devoted to the study of the influence of corporate identity
ВЛИЯНИЕ КОРПОРАТИВНОЙ СОЦИАЛЬНОЙ ОТВЕТСТВЕННОСТИ НА ВОСПРИЯТИЕ ИМИДЖА АВТОМОБИЛЬНОГО БРЕНДА MERCEDES-BENZ В РОССИИ
Григорьева С.Д.
This article discusses the concepts of corporate social responsibility and company image

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