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This article considers the process of digital transformation on the economy and society

of modern digital consumer culture in omnipresent and neverending communication. The focus is put

The process of digitization of the economy and society is inherent in economic development. Somehow

in the traditional organizational culture, reformatting it into a digital culture. This article discusses the main

on increasing the efficiency of which. In the context of digital transformation, the introduction of digital

on the problems of digital culture as one of the most important factors in the successful development

The article examines the influence of cross-cultural communication tools, especially digital

become increasingly vital. Digital culture, encompassing the use of digital tools, platforms

Digitalization is one of the key trends in the global economy. At the same time, the importance

and cultural linguistics, intercultural and digital discourse studies.

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