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The aim of the work is to study the pragmatic aspect of communication and its communicative-pragmatic

communicative and pragmatic competencies, the author represents fragments of the model of the formation

complies with the communicative code of conduct. It doesn't always permit conversational participants

to componential, comparative, contextual, semantic, pragmatic and functional methods of analysis to consider verbs

for students’ awareness of and skills in the pragmatic communication increase by 25–30% during an academic year

of business, in particular, presentation. In the article the author focuses on a communication strategy

“International”. The research is based on the communicative and pragmatic ways of studying a political discourse

of pragmatics determines the study of communicative features which appear in certain contexts. The obtained

The article analyses some ethno-cultural features of emotional/emotive communication which cause

of pragmatics determines the study of communicative features which appear in certain contexts. The obtained

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