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LINGUISTIC MEANS OF LINGUISTIC AND CULTURAL IMAGE OF CHINA IN LINGUISTIC CULTURE OF FAR EAST EMIGRATION reconstructed on the material of artistic texts of a certain time period. The author describes linguistic means

LINGUISTIC MEANS OF CREATING AN IMAGE OF AUSTRALIAN CULTURE IN THE DOMESTIC MEDIAarticle deals with the problem of constructing the image of Australian culture using linguistic

“Language thinking” from the perspective of systemic linguisticsSystemic Linguistics by Gennadii P. Melnikov, representing the interaction of linguistics

“Meaning ⇔ Text”Theory and the linguistic universe of Igor Mel’čuk of his “Meaning ⇔ Text” theory, and outlines its contribution to the development of diverse areas

Linguistic Means of Expressiveness in Advertising Slogans (on the Basis of English and Belarusian)The object of the research is the advertising slogan. The subject of the research are linguistic

LINGUISTIC MEANS FOR CREATING AN ADVERTISING IMAGE ON THE INTERNET (ON THE MATERIAL OF THE CONFECTIONERY WEBSITES)This article examines the pragmatic properties of the linguistic means of creating an advertising

The ethno-cultural essence of linguistic consciousnessPostmodernism gave rise to a system of values where culture is a system of signs, and ethno-linguistic

LINGUISTIC MEANS POWER AND SIGNIFICANCE OF CREATING AN IMAGE IN ONLINE ADVERTISING (ON THE MATERIAL OF THE SITES OF RESTAURANTS OF RUSSIAN CUISINE)The linguistic means of creating an image in online advertising are significant factors

The Problems with Designing Linguistic Meanings in a certain way. Since meanings of linguistic expressions also might be different, they may be said

Philosophic and aesthetic principles of J.D. Salinger's poetics and means of their expression in the book 'nine stories' and here different means of their expression in the collection 'Nine Stories' are investigated. The author

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