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Ways of formation of regional brands in modern conditions to the processes of formation of regional brands and co-branding. Co-branding is one of the most effective methods

Ways of formation of regional brands in modern conditions to the processes of formation of regional brands and co-branding. Co-branding is one of the most effective methods

Ways of formation of regional brands in modern conditions to the processes of formation of regional brands and co-branding. Cobranding is one of the most effective methods

BRAND COMPETITIONBRAND COMPETITION

Бренды товаров роскоши в качестве визуальных знаков среднего класса в России to differences between luxury brands and premium-level brands basing on the materials of the analysis of Apple Co

THE CLASSIFICATION OF DIGITAL-COLLABORATIONS: THE ESSENCE AND FEATURESThis article examines the process of digital brand collaboration as a modern marketing tool

Approaches to Modelling Territorial Brand quality of life, have justified the necessity of using effective technologies for territory branding

Place brand positioning: perspectives from value co-creation and strategic narrativePlace brand positioning: perspectives from value co-creation and strategic narrative

Classification and Trends in Developing Digital Services In Russian Federationco-branding

HOW TIFFANY & CO. BUILT A DIAMOND DIGITAL PR STRATEGYIt is unlikely that there is another brand in the world whose style could be so accurately guessed

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