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, and pays special attention to the specificity of advertising discourse, which allows analyzing

analyzes the linguistic means which form the verbal component of images system in advertising discourse

The article defines the concept essence of “the imagery system of advertising discourse”, examines

Language plays an important role in advertising, contributing to the success of advertising, which

to verbal-visual mechanism of creation of the discourse of advertising wars, linguistic methods

studying advertising discourse.

The author reveals the resource of advertising discourse as a tool for gender stereotype formation

Advertising is in constant development, and the language of advertising is adapting on an ongoing

The article discusses the types of social orientation in translating of advertising media discourse

in advertising discourse, and reveals the means of hyperbolization.

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