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This article deals with the stylistic and semantic analysis of metaphors used as manipulative means

Metaphor is viewed upon as a phenomenon of interaction of language, thinking and culture. Influence

также в текстах статей монгольских авторов. The word “metaphor " derives from the ancient Greek word

The article examines the specifics of the Russian pedagogical metaphorics at the present stage

some of them pay attention to the correlation between emotions and metaphors. Metaphor is an important

French and English. The metaphoric formation of the radioelectronics terms is under consideration

The present article is devoted to the analysis of the use of conceptual metaphors and their role

существующих . The article is aimed at investigating the gradual formation of the theory of metaphor

The article considers basic principles of analysis of metaphor as a way to structure the world

A socio-cultural history of the machine metaphor

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