Nonce-Wors as Bearers of Denotative and Pragmatic Meanings meanings is considered. The particular attention is devoted to
denotative and
connotative content of nonce
PHONETIC STYLISTIC DEVICES OF VERBAL MANIPULATION IN ENGLISH AND ITALIAN FASHION ADVERTISEMENTS consonant sounds. In addition, the combination of positive
connotation of words in advertising slogans
Metaphors as manipulative means in English and Italian fashion advertisementsThis article deals with the stylistic and semantic analysis of metaphors used as manipulative
means On the role of cultural component of word meaningThe article characterizes a cultural component in word
meaning. The author studies implicit
СООТНОШЕНИЕ СМЫСЛА И ЗНАЧЕНИЯ СЛОВАThe article is devoted to the study of the
meaning and
meaning of the word, which is closely
NATIONAL SPECIFICS OF EXPRESSING EMOTIONS WITH WORDS DESIGNATING ANIMALS of figurative
meanings of the vocabulary related to the names of animals [1]. This agenda is what the article
Структура лексического значения диалектной демонологемы, which is characterized by a virtual
denotate, disposability to create
connotative (pejorative)
meanings