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Confucianism in China's Nationally Oriented Advertising Text
Wang Y.Z., Remchukova E.N.
-cultural phenomenon "Confucianism" in the field of advertising in modern China on the examples of nationally
LANGUAGE GAME IN ADVERTISING DISCOURSE IN THE TEXTS OF RUSSIAN AND ENGLISH LANGUAGE ADVERTISING
Mohamed A.M., Bazanova A.E.
of linguistics. In the advertising discourse, it is reflected in the creation of advertising texts. From a
Pragmatic aspect of switching of codes in texts of an advertizing discourse
Kuzmina E., Nizamieva L., Valeeva A.
of advertising discourse texts in English, French and Russian in order to find out current trends in the use
Реализация стратегии убеждения в русскоязычной рекламе
Белебнева, Д. Д.
The article considers advertising as a certain type of discourse. The key role of persuasive
PHENOMENOLOGY OF PUBLIC ADVERTISING IN FRENCH AND RUSSIAN ADVERTISING DISCOURSE
Anisimova E.
in modern advertising discourse. The paper considers the elements of thematic and compositional content
Media Promotion Role of Economic Vocabulary: Specific Features and Functions in Presentation and Advertisement
Zheltukhina M.R., Bondareva N.V., Zelenskaya L.L., Anikeeva I.G., Malygina L.E., Chistyakov A.V.
and advertisement. We identify the features and functions of economic vocabulary in promo and advertising discourse
THE IMAGE OF A MODERN WOMAN IN ADVERTISING: FROM STEREOTYPING TO FEMVERTISING; [ОБРАЗ СОВРЕМЕННОЙ ЖЕНЩИНЫ В РЕКЛАМЕ: ОТ СТЕРЕОТИПИЗАЦИИ ДО ФЕМВЕРТАЙЗИНГА]
Omelianenko V.A.
nationally-oriented advertising of Russia. A multimodal discourse analysis of modern video verbal advertising
Euphemisms in advertising discourse: Putting on a positive face and maintaining speech etiquette
Danilina E.A., Kizyan E.E., Maksimova D.S.
The study describes advertising discourse as unique in terms of its manipulative potential
PROJECT-BASED LEARNING AS AN INSTRUCTIONAL TOOL IN TEACHING AD DRAFTING TO STUDENTS MAJORING IN ADVERTISING
Malyuga E., Vetrinskaya V., Krouglov A.
The paper singles out the functions and syntactical features inherent in the advertising discourse
Development of gender advertising
Miroshnichenko G.A.
discourse allowed to reveal, to name and describe the proposed advertising communication female gender

Страница 3 из 891

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