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VERBAL AND NON-VERBAL ASPECTS OF WOMEN ADVERTISING DISCOURSE (BASED ON PRINT ENGLISH AND AMERICAN MEDIA)
Isayeva A.N.
The article considers verbal and non-verbal aspects of women advertising discourse. The author
Pragmatic aspect of switching of codes in texts of an advertizing discourse
Kuzmina E., Nizamieva L., Valeeva A.
of advertising discourse texts in English, French and Russian in order to find out current trends in the use
At the Crossroads of Mythological and Technological: A Case of Cognitive Linguistic Analysis of EXCALIBUR in Advertising Discourse
Sharapkova A.
The paper zooms in on the myth evolution in advertising discourse and its semiotic and cognitive
LINGUISTIC MANIPULATION IN THE ENGLISH ADVERTISEMENT DISCOURSE: PHONOGRAPHIC AND GRAMMATICAL TOOLS
Litvinov A.V., Vedekhina V.V.
as well as the features of its functioning in the English-language advertisement discourse. Special
THE INFLUENCE OF ADVERTISING DISCOURSE ON THE SPOKEN LANGUAGE OF A MEGALOPOLIS (ON THE BASIS OF MOSCOW OUTDOOR ADVERTISING)
Balykhina T.M., Voropaeva J.A., Lishmanova T.E., Netyosina M.S.
This paper analyzes some characteristics of modern advertising discourse and major changes taking
THE LINGUISTIC-COGNITIVE ASPECT IN STUDYING WOMEN’S EMOTIONAL-EVALUATIVE LEXIS IN ADVERTISING DISCOURSE; [ЛИНГВОКОГНИТИВНЫЙ АСПЕКТ ИЗУЧЕНИЯ ЖЕНСКОЙ ЭМОЦИОНАЛЬНО-ОЦЕНОЧНОЙ ЛЕКСИКИ В РЕКЛАМНОМ ДИСКУРСЕ]
Malyuga E.N., Khaperstkova A.A.
of a systematic description of the linguistic-cognitive aspects of advertising discourse in general
Linguoculural features of British advertising
Burikova S.A., Abdrashitova D.R.
In the context of global communication, advertising discourse holds unique characteristics
TEACHING THE CORRECT USE OF ENGLISH BORROWINGS IN GERMAN
Banshchikova M., Radyuk A., Veldyaeva T., Eranova N.
discourse of advertising, namely English borrowings, the peculiarities of their usage in German and work out
LINGUACULTURAL STUDIES OF ADVERTISING SLOGANS AND THEIR SIGNIFICANCE FOR LINGUISTIC IDENTITY
Malyuga E.N., Radyuk A., Tsagolova A.S.
discourse. Advertising discourse finds its way into all kinds of institutional communication thanks to its
Особенности детского рекламного дискурса (на материале английского языка)
Лимонова Инна Сергеевна, Мубаракшина Анастасия Михайловна
the advertising discourse of children's products are identified.

Страница 4 из 891

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