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По вашему запросу найдено документов: 8902

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PRAGMATIC FEATURES OF THE ENGLISH-LANGUAGE ADVERTISING DISCOURSE ON THE INTERNET

Lindberg E.S.

, to analyse conceptual foundations of the English-language advertising discourse on the Internet, to observe

PRODUCT IMAGE FORMATION TECHNIQUES IN ADVERTISING DISCOURSE ON THE INTERNET

LINDBERG E.S.

The paper analyses basic features of product image formation in advertising discourse

COUNTRY IMAGE IN ADVERTISING DISCOURSE: BETWEEN COMMERCIAL AND SOCIAL COMPONENTS

Remchukova E.N., Omelianenko V.A.

The ways of creating the country's image in the texts of modern Russian commercial advertising

КОМПАРАТИВНЫЕ КОНСТРУКЦИИ В ЯЗЫКЕ РЕКЛАМЫ

Батршина Жасмин Амировна

comparison constructions in the advertising discourse. The article considers stylistic features

FUNCTIONING OF PRECEDENT SAYINGS IN ADVERTISING DISCOURSE IN ENGLISH AND RUSSIAN LANGUAGES

Stepanova A.A.

discourse. Precedent sayings in advertising discourse are distinguished by place, form, sources

Linguacultural characteristics of English-language advertising discourse

ORLOVA S.N., TSAGOLOVA A.S.

The article sheds light upon the main linguacultural aspects of advertising discourse

Relevant Challenges of Intercultural Interaction in the Field of Contemporary Advertising

Minaeva A.A., Madinyan E.I.

advertising as an integral discourse, including cultural, psychological, and linguistic specifics of its

The functional and stylistic characteristics of French advertising discourse in modern economic and political media

Malyuga E.N., Polyakova N.V., Shabanova V.P.

The article examines the functional and stylistic features of French advertising discourse

The functional and stylistic characteristics of French advertising discourse in modern economic and political media; [Les caractéristiques fonctionnelles et stylistiques du discours publicitaire français dans les médias économiques et politiques modernes]

Malyuga E.N., Poliakova N.V., Shabanova V.P.

The article examines the functional and stylistic features of French advertising discourse

Имажитивная реклама: измерение эмоционального воздействия (на примере рекламы парфюмерной продукции)

Терских, М. В., Terskikh, M. V.

In article the typical discourse practices used in advertising texts at positioning and advance

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